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The Truth About Benchmark Email
Benchmark Email marketing is
a solution that engages subscribers, targets an audience,
sends beautiful, responsive emails and track results.
You will get all the main tools you need with this service
and they offer a FREE plan that makes
email marketing affordable for ANY budget.
Benchmark Email Review
by Mark Shroyer
First of all, Benchmark Email
includes all your standard autoresponder features like creating
web forms, sending email broadcasts and unlimited autoresponders.
You can also integrate it with a few of the popular social
media sites.
But Here Is Where Benchmark Email is Different than Their
Competition...
With Benchmark Email anyone can truly get started with email
marketing regardless of their budget.
Why? Because Benchmark Email comes with a FREE PLAN where
you can upload up to 2,000 subscribers and send up to 14,000
emails per month for FREE.
Then when you're ready to upgrade to a professional account
to send even more emails per month, you can do so anytime.
So What Are Some of the Things You Can Do with Benchmark
Email?
You can quickly create newsletters, surveys and coupons.
Your emails can also include images and video.
Another good thing about Benchmark Email is that they have
an easy drag-n-drop editor and step-by-step wizards to make
working within their software easy. Plus there are reports
you can follow to help you increase the response of your email
marketing campaigns.
You Can Import Your Contacts
With Benchmark Email it's easy to add contacts if you use
Microsoft Excel, CSV or text format.
In fact, unlike a lot of other email marketing services Benchmark
Email allows you to physically add your contacts manually.
This is good news for brick and mortar businesses, or anyone
who generates leads offline through signup sheets, postcard
contests, or with business cards in the fish bowl.
The Main Drawback of Benchmark Email
While Benchmark Email offers a lot of wonderful features
(and it generously allows you to email up to 2,000 subscribers
free), the main drawback I see is how much the price increases
as your list grows past 2,000 people. (If you compare it to
their competition.)
As with most email services, the plans for Benchmark Email
are based on the number of users in your conacts list. Once
you choose a paid service, then you can send unlimited emails.
The lowest monthly fee plan starts at $11.95/month for up
to 600 subscruber and the price goes up from there, based
on how many subscribers you gain.
What Does This Mean?
This means Benchmark Email is a great deal for anyone just
starting out. (Because it's free!) However, the larger your
email list grows the pricier it gets.
Also, not all the features are accessible with Benchmark
Email's free plan, so one may feel a need to upgrade to a
paid plan to achieve the best results. (For example, A/B testing
and targeted email doesn't come with the free plan.)
Due to their Free Plan, Benchmark Email
is perfect for the beginner who wants to get started in email
marketing but has no budget whatsoever.
However, once your email list grows and you need to start
sending out more emails, Benchmark Email can start to get
pricy compared to their competition, such as TrafficWave.
For example, with Benchmark Email 10,000 subscribers would
cost you $73.95/month; whereas with TrafficWave
10,000 subscribers would only cost $17.95/month. So you will
want to keep this in mind as your list grows.
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